Scope of work. >>>>>>
Brand naming. >>>>>>
Logo and Identity design
Packaging design
Aitea is a tea brand for people who a couple of hours don't go by without craving a cup of tea. It's for people who really love tea.
Behind The Naming:
Ai means Love in Chinese. The name had to have something that reflects the origin of this magical beverage. To assemble all the love, passion and pleasure people need in their day in a drink.
The Story Of Tea:
Tea is often thought of as being a quintessentially British drink, and we have been drinking it for over 350 years. But in fact the history of tea goes much further back.
The story of tea begins in China. According to legend, in 2737 BC, the Chinese emperor Shen Nung was sitting beneath a tree while his servant boiled drinking water, when some leaves from the tree blew into the water. Shen Nung, a renowned herbalist, decided to try the infusion that his servant had accidentally created. The tree was a Camellia sinensis, and the resulting drink was what we now call tea.
It is impossible to know whether there is any truth in this story. But tea drinking certainly became established in China many centuries before it had even been heard of in the west. Containers for tea have been found in tombs dating from the Han dynasty (206 BC - 220 AD) but it was under the Tang dynasty (618-906 AD), that tea became firmly established as the national drink of China.
